Waverly Advisors
Partner, Regional Director, Wealth Advisor
CKAยฎ

Richard Bell

Rick Bell joined Waverly Advisors in December 2024 when Planning Capital Management was acquired by Waverly Advisors, LLC.ย  Rick joins Waverly as a Partner, Regional Director and Wealth Advisor.

Rickโ€™s experience came from working with a National Brokerage firm where he provided investment strategies and asset management solutions to high-net-worth private clients, institutions and non-profit foundations. Later he joined an independent firm where he helped to develop this, predominately insurance and estate planning, boutique into a wealth management firm.

As a believer in an informed clientele, Rick has presented in depth educational programs about various aspects of finance, such as Manager Selection and The Need for Investment Policy, Effective Asset Allocation, Tax Act Effects, Philanthropic Estate Planning, and other related topics to clients, local certified public accountants, area businesspeople and foundations.

Rick and with his family are active with South Jersey Juvenile Diabetes Research Foundation (JDRF), where his wife Donna served on the Board of Trustees of the National Foundation for Celiac Awareness (NFCA).

In addition to his dedication to economics and wealth management, his greatest joy comes from spending time with his wife, Donna, and their four children, Ashley, Janey, Riley, and Evey, in Cherry Hill, New Jersey

Areas of Expertise

The framework is organized intoย six primary pillars, each with detailed sub-specialties that advisors can select as self-identified areas of expertise.ย 

Investment strategy & portfolio management

Comprehensive investment oversight across public and private markets.

Wealth Planning & Strategy

Holistic financial planning and multi-generational wealth stewardship.

Private Markets & Alternative Investments

Access to private equity, private credit, real estate, and real assets.

Family Enterprise & Business Advisory

Business transition, succession planning, and family governance.

Tax, Estate & Legacy Planning

Tax optimization, estate structuring, and multigenerational legacy design.

Specialized Clients Needs

Customized solutions for unique life events and complex situations

Serving with Purpose

A Culture of Connection

Waverly takes its name from a meadow of quaking aspen trees, an ecosystem where individual trees are connected by a shared root system. Since 1999, that idea has inspired our firm: strong relationships, shared values, and the belief that we are better together.

Comprehensive Wealth Management, Connected by Design

Like an aspen grove, every part of a clientโ€™s financial life is interconnected. As an independent Registered Investment Advisor (RIA), we bring together investment management, financial planning, tax strategy, trust and estate planning, and family office services to create coordinated solutions that simplify complexity and support long-term success.

A Culture Rooted in Service

Our culture of stewardship is guided by Integrity, Family, Grace, Team, Drive, Empathy, and Community. These values shape every client relationship, every decision, and every interaction. They are the foundation that keeps our people connected and ensures a consistent, high-touch experience across the firm.

The Difference Is Our People

While many firms offer financial advice, our greatest differentiator is our people. Waverlyโ€™s advisors, planners, investment professionals, tax specialists, and support teams work together to deliver thoughtful guidance and personalized solutions. It is this collaborative approach, and our commitment to serving clients with excellence and care, that transforms financial advice into lasting relationships.

Education

  • Bachelor of Finance and Economics
  • Certified Financial Planning Program at the College of Financial Planning

Community Involvement

  • Trustee of the Camden County Work Force Investment Board
  • Board of Trustees of the National Foundation for Celiac Awareness (NFCA)
  • Member of the Burlington County College Foundation Board of Trustees as Treasurer
  • Former member of the Board of Trustees of the Cherry Hill Regional Chamber of Commerce
  • Previous Chairman of the Ambassadors Club
  • Citizenโ€™s Advisory Board, Economic Development Advisory Committee

Ask Me About

  • Philanthropic Estate Planning
  • Effective Asset Allocation