Waverly Advisors
Partner, Wealth Advisor
CFPยฎ, ChFC, CDFAโ„ข

Doug Hoover

Doug joined Waverly Advisors in January of 2024 after StrategIQ Financial Group was acquired by Waverly Advisors, LLC.ย  He serves as a Partner and Wealth Advisor at Waverly.ย  Doug started in the industry in 1994 with IDS Financial Services which eventually became Ameriprise. His primary focus has always been working with clients near or in retirement and helping them develop a solid retirement strategy. Doug enjoys working with executives who have complicated executive compensation planning issues and helping clients realize their financial dreams.

In his free time, Doug coaches high school baseball, enjoys fishing, traveling and spending time with family and friends.

Areas of Expertise

The framework is organized intoย six primary pillars, each with detailed sub-specialties that advisors can select as self-identified areas of expertise.ย 

Investment strategy & portfolio management

Comprehensive investment oversight across public and private markets.

Wealth Planning & Strategy

Holistic financial planning and multi-generational wealth stewardship.

Private Markets & Alternative Investments

Access to private equity, private credit, real estate, and real assets.

Family Enterprise & Business Advisory

Business transition, succession planning, and family governance.

Tax, Estate & Legacy Planning

Tax optimization, estate structuring, and multigenerational legacy design.

Specialized Clients Needs

Customized solutions for unique life events and complex situations

Serving with Purpose

A Culture of Connection

Waverly takes its name from a meadow of quaking aspen trees, an ecosystem where individual trees are connected by a shared root system. Since 1999, that idea has inspired our firm: strong relationships, shared values, and the belief that we are better together.

Comprehensive Wealth Management, Connected by Design

Like an aspen grove, every part of a clientโ€™s financial life is interconnected. As an independent Registered Investment Advisor (RIA), we bring together investment management, financial planning, tax strategy, trust and estate planning, and family office services to create coordinated solutions that simplify complexity and support long-term success.

A Culture Rooted in Service

Our culture of stewardship is guided by Integrity, Family, Grace, Team, Drive, Empathy, and Community. These values shape every client relationship, every decision, and every interaction. They are the foundation that keeps our people connected and ensures a consistent, high-touch experience across the firm.

The Difference Is Our People

While many firms offer financial advice, our greatest differentiator is our people. Waverlyโ€™s advisors, planners, investment professionals, tax specialists, and support teams work together to deliver thoughtful guidance and personalized solutions. It is this collaborative approach, and our commitment to serving clients with excellence and care, that transforms financial advice into lasting relationships.

Education

  • Bachelors Degree in Business Administration with Finance Concentration & Major in Economics
    Valparaiso University

Community Involvement

  • Boone Grove High School Baseball Coach

Ask Me About

  • Executive Compensation
  • Retirement Planning
  • Investment Management
  • Charitable & Family Gifting
  • My favorite fishing cabin…