Waverly Advisors

In Memory of Josh

January 14, 1975 – December 1, 2024

Honoring the leadership, vision, and stewardhip of Joshua L. Reidinger.

Forever Part of Waverly

His Impact. Our Purpose.

Joshua L. Reidinger was a man of legacy.

Josh played an instrumental role in building our firm in 1999 and growing it to the national firm it is today. He truly embodied our culture, leading by inspiring others, always seeing the potential in each of us, and encouraging us to reach our fullest potential. His influence on our company and on all of us is immeasurable. We will continue to carry his vision, passion, and heart in everything we do, striving every day to live up to the extraordinary example he set.

Whether with family, friends, or colleagues, Josh brought warmth, joy, and unwavering loyalty to everyone he encountered. While he had many passions, his greatest joy came from his family. His love for them was boundless and steadfast. Outside of work, Josh was passionate about the community he served. He loved running and coached others in the sport. This pursuit mirrored his energy, determination, and commitment to pushing limits. Josh led by example, always ready to step in and provide calm guidance and swift action when faced with challenges.

Josh will remain in the present at Waverly, as his extraordinary spirit continues to inspire us, and we are determined to honor his legacy in everything we do.

Josh leaves behind a loving family, a wide circle of friends, and a dedicated work family who will all profoundly feel his loss.

Leaving a Legacy at Samford

A Passion for the Run

Running was more than a sport to Josh, it was a reflection of who he was: driven, disciplined, and endlessly encouraging of others. That passion found a natural home at Samford University, where he served as an Assistant Coach for the Cross-Country and Track & Field programs. There, Josh did what he did best: he invested in people. He mentored student-athletes not only to compete at their highest level, but to grow in character, resilience, and confidence—lessons that reached far beyond the finish line.

Our Culture & values

These principles shape how we serve, communicate, and steward every relationship. They reflect our belief that exceptional advice is measured not only by outcomes, but by the trust, care, continuity, and connection built along the way.

  • Serve
  • Integrity
  • Family
  • Grace
  • Team
  • Drive
  • Empathy
  • Community
Serve

Stewardship in Every Relationship

Service is more than what we do—it is how we show up. Guided by a commitment to stewardship, we place the needs, goals, and well-being of those we serve at the center of every interaction. By listening deeply, acting thoughtfully, and remaining present through every stage of life, we build relationships rooted in trust, care, and lasting connection.

Integrity

Trust Earned Through Action

Integrity is the foundation of every relationship we build. We communicate with clarity, follow through on our commitments, and take accountability for every interaction. By aligning what we say, what we do, and what clients experience, we create the confidence, consistency, and peace of mind that lasting relationships require.

Family

Centered on What Matters Most

Family is at the heart of meaningful planning. We take the time to understand the people, relationships, values, and aspirations behind every financial decision. By keeping what matters most at the center of our approach, we help clients navigate today while preparing thoughtfully for future generations.

Grace

Wisdom with Understanding

Life’s most important decisions are rarely simple. We approach every conversation with patience, empathy, and perspective, creating space for thoughtful dialogue and informed decisions. Through calm guidance and genuine understanding, we help bring clarity when it matters most.

Team

Stronger Together

Exceptional service is the result of shared expertise and seamless collaboration. Behind every client relationship is a connected team working together with a common purpose and a deep understanding of each client’s unique needs. This coordinated approach ensures thoughtful guidance, clear communication, and a consistent experience.

Drive

Purpose in Motion

We are committed to helping clients move forward with confidence. Through proactive guidance, disciplined follow-through, and intentional action, we help create momentum toward meaningful goals. Our focus is not simply on progress, but on progress guided by purpose.

Empathy

Understanding Before Advising

The best advice begins with listening. We seek to understand the personal experiences, priorities, and aspirations that shape every decision. By gaining a deeper perspective, we provide guidance that feels thoughtful, relevant, and aligned with what matters most to each client and family.

Community

Connected for the Journey

Relationships are built over time through trust, consistency, and meaningful connection. We remain engaged through life’s milestones, transitions, and opportunities, providing continuity that extends beyond individual interactions. As needs evolve, our commitment to the relationship remains steadfast—because the work may change, but the connection endures.

ROOTED IN COMMUNITY

Serving Beyond Self

Josh understood that a life well lived is measured not by what you accumulate, but by what you give. Service wasn’t an obligation for him—it was who he was. He showed up for his community with the same energy, warmth, and dedication he brought to everything else, always ready to lend a hand, offer encouragement, or step in where he was needed most.

Whether mentoring the next generation, supporting families, or investing in causes close to his heart, Josh led with humility and genuine care. He never sought recognition; he simply saw a need and met it. He believed in the quiet power of showing up—of being present, dependable, and generous with his time and talents.

Those who served alongside him remember his steady presence, his ready smile, and his unwavering belief that everyone deserves to be seen, supported, and given the chance to thrive. Josh gave freely of himself, and in doing so, he inspired countless others to do the same.

His legacy of service lives on—not only in the organizations he supported, but in the many lives he touched and the example he set for us all.

Reach out to our Team

Learn more about our full range of investment management services and how we can support your financial planning needs.