Investing vs Financial Planning vs Wealth Management
Becky Hoover
April 13, 2026
In this video, Becky Hoover, CFP®, CPA, CDFA®, Partner, Wealth Advisor, and Director of Financial Planning at Waverly Advisors, LLC, breaks down the differences between investment management, financial planning, and wealth management—and how they work together.
While these terms are often used interchangeably, Becky provides a clear and practical perspective on what each one means and how they may play a role in a comprehensive financial approach.
In this video, Becky covers:
What investment management involves, including aligning portfolios with risk tolerance, liquidity needs, and market conditions
How financial planning focuses on lifetime cash flow, goals, and long-term decision-making
The role of tax efficiency, estate considerations, and goal alignment in planning
How wealth management brings investment management and financial planning together
Why adjusting risk levels may be appropriate based on progress toward financial goals
How a more holistic view may help align financial decisions across all aspects of life
Understanding how these elements connect can help provide greater clarity when evaluating your overall financial picture.
Music Credit
Eternal Echoes by Ariel Shalom
Artlist.com
IMPORTANT DISCLOSURES
The information presented in this document is for general informational and educational purposes and is not specific to any individual’s personal circumstances. Nothing in this document constitutes, or shall be relied upon as, investment, legal, or tax advice to any person. The information in this document is provided effective as of the date of its publication, does not necessarily reflect the most current status or development, and is subject to revision at any time. Investing involves risk, and past performance does not necessarily predict future results. None of Waverly, or any of its officers, members, or affiliates, in any way warrant or guarantee the success of any action that anyone may take in reliance on any statements or recommendations in this document.
Waverly Advisors, LLC (“Waverly”) is an SEC-registered investment adviser. A copy of Waverly’s current written disclosure brochure and Form CRS (Customer Relationship Summary), discussing our advisory services and fees, remains available at https://waverly-advisors.com/. You should not assume that any information provided serves as the receipt of, or as a substitute for, personalized investment advice from Waverly Advisors, LLC (“Waverly”). This information should be used as a reference only. Talk to your Waverly advisor, or a professional advisor of your choosing, for guidance specific to your situation. Please note: The scope of the services to be provided depends upon the needs of the client and the terms of the engagement.
Becky joined Waverly in April of 2024 when McShane Partners was acquired by Waverly Advisors, LLC. She serves as Partner, Wealth Advisor and Director of Financial Planning. Becky was a "big four" tax consultant for over 25 years before transitioning to wealth management in 2019. She has advised individuals and businesses on complex tax and financial transactions domestically and internationally. As a wealth advisor she assists clients with financial planning, tax planning, executive compensation, and estate planning. She also advises clients on the financial impact of divorce including property settlements and spousal support.
