Investing vs Financial Planning vs Wealth Management

Becky Hoover, CFP®, CPA, CDFA®

April 13, 2026

In this video, Becky Hoover, CFP^®, CPA, CDFA^®, Partner, Wealth Advisor, and Director of Financial Planning at Waverly Advisors, LLC, breaks down the differences between investment management, financial planning, and wealth management—and how they work together.

While these terms are often used interchangeably, Becky provides a clear and practical perspective on what each one means and how they may play a role in a comprehensive financial approach.

In this video, Becky covers:

What investment management involves, including aligning portfolios with risk tolerance, liquidity needs, and market conditions
How financial planning focuses on lifetime cash flow, goals, and long-term decision-making
The role of tax efficiency, estate considerations, and goal alignment in planning
How wealth management brings investment management and financial planning together
Why adjusting risk levels may be appropriate based on progress toward financial goals
How a more holistic view may help align financial decisions across all aspects of life

Understanding how these elements connect can help provide greater clarity when evaluating your overall financial picture.

Video recorded on Tuesday, March 31, 2026

For important disclosures, please visit: https://waverly-advisors.com/otherimportantdisclosure

Music Credit
Eternal Echoes by Ariel Shalom
Artlist.com

IMPORTANT DISCLOSURES

The information presented in this document is for general informational and educational purposes and is not specific to any individual’s personal circumstances. Nothing in this document constitutes, or shall be relied upon as, investment, legal, or tax advice to any person. The information in this document is provided effective as of the date of its publication, does not necessarily reflect the most current status or development, and is subject to revision at any time. Investing involves risk, and past performance does not necessarily predict future results. None of Waverly, or any of its officers, members, or affiliates, in any way warrant or guarantee the success of any action that anyone may take in reliance on any statements or recommendations in this document.

Waverly Advisors, LLC (“Waverly”) is an independent investment adviser registered under the Investment Advisers Act of 1940, as amended. Registration does not imply a certain level of skill or training. More information about Waverly, including investment strategies, fees and objectives can be found in Waverly’s ADV Part 2A Brochure and Form CRS (Customer Relationship Summary), available at https://waverly-advisors.com/.

You should not assume that any information provided serves as the receipt of, or as a substitute for, personalized investment advice from Waverly. This information should be used as a reference only.

Investment advisory services are offered by Waverly Advisors, LLC, an investment adviser registered with the Securities and Exchange Commission.
© 2024 Waverly Advisors, LLC. All rights reserved.

For more information, please see our other important disclosures: https://waverly-advisors.com/otherimportantdisclosure/

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MEET THE AUTHOR

Becky Hoover, CFP®, CPA, CDFA®

Partner, Wealth Advisor, Director of Financial Planning

Becky joined Waverly in April of 2024 when McShane Partners was acquired by Waverly Advisors, LLC. She serves as Partner, Wealth Advisor and Director of Financial Planning. Becky was a "big four" tax consultant for over 25 years before transitioning to wealth management in 2019. She has advised individuals and businesses on complex tax and financial transactions domestically and internationally. As a wealth advisor she assists clients with financial planning, tax planning, executive compensation, and estate planning. She also advises clients on the financial impact of divorce including property settlements and spousal support.

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