Name Image and Likeness – I’m a College Athlete; My Brand is my Income. Now What?

In this video, Carson Eddy, CFP® and Grant W. Cardwell, CPA, of Waverly Advisors discuss the rapidly evolving world of Name, Image, and Likeness (NIL) and what it means for today’s college athletes.

As former Division I athletes themselves, Carson and Grant share firsthand perspective on how dramatically the landscape has changed with student-athletes now earning life-changing income at a young age. They break down the financial opportunities NIL presents, along with the responsibilities that come with it.

Key topics covered include:

• Understanding the current NIL landscape
• Tax planning strategies for NIL income
• The importance of proper entity structure
• Investment management and long-term financial planning
• Estate planning and insurance considerations
• How to choose the right financial advisor
• Why taking a holistic approach is critical

Carson and Grant emphasize the importance of being intentional with every dollar earned and building strong financial habits early especially given the short career window many athletes face. Their goal is to help athletes, parents, and advisors think long-term so that today’s NIL earnings can create lasting financial stability.

If you are an athlete, parent, or advisor navigating NIL opportunities, this conversation provides practical guidance on protecting, growing, and maximizing your earnings both on and off the field.

Learn more about how Waverly Advisors helps athletes take a comprehensive approach to financial planning.

To reach Carson Eddy, CFP® – Financial Planner
Email: [email protected]
Phone: 205.314.6212

To reach Grant Cardwell, CPA – Partner, Wealth Advisor
Email: [email protected]
Phone: 205.769.3385

Music Credit:
Song: Olif — Be Yourself
Music provided by Vlog No Copyright Music.
Video Link: https://www.youtube.com/watch?v=mHqV1VCWrpo