$3.1B Acquisition establishes Waverly’s first Louisiana partnership
BIRMINGHAM, Ala. — April 28, 2026 — Waverly Advisors, LLC (“Waverly”), a federally registered investment adviser (“RIA”) that specializes in investment management, financial planning and wealth management services for high-net-worth individuals, families, corporate retirement plans and institutional clients, has acquired TruWealth Advisors (“TruWealth”), a $3.1 billion (as of 12.31.2025) wealth management firm based in the greater New Orleans area with offices in Mandeville and Metairie, Louisiana. This acquisition establishes Waverly’s presence in Louisiana and supports the firm’s continued growth strategy as it expands into new markets across the South.
Founded in 2020 by Chuck Simmons, TruWealth has swiftly built a strong reputation for providing trusted financial advice and personalized portfolio management for its clients. Simmons leads the firm alongside Jim Parrie, General Manager and Chief Operating Officer, and together they have built a client-focused team serving individuals and families. Today, the firm is supported by a team of 31 professionals and is known for its custom financial planning process, helping to guide clients through all stages of their financial journeys. Simmons will join Waverly as Partner and Wealth Advisor and will continue leading the Louisiana offices, and Parrie will join Waverly as Partner and Regional Director; they will be joined at Waverly by their entire team.
“Chuck and his team have built a respected firm grounded by transparent communication, disciplined portfolio construction and a genuine commitment to prioritizing clients’ needs above all else,” said Justin Russell, President and CEO of Waverly. “Their investment outlook and client service approach aligns closely with Waverly’s, and we are pleased to welcome TruWealth to the Waverly team.”
“TruWealth’s core business model was built on the belief that financial advice should always be centered on clients’ best interests,” said Simmons, Founder of TruWealth. “Joining Waverly allows us to keep that commitment while providing clients with enhanced resources, broader planning capabilities and access to an expanded team dedicated to their long-term financial success.”
“Joining Waverly has positively positioned our team for the next stage of growth,” said Parrie, General Manager and Chief Operating Officer of TruWealth. “Waverly’s robust platform and collaborative culture will allow us to scale thoughtfully while continuing to deliver the high level of service our clients have come to expect.”
The acquisition of TruWealth marks Waverly’s 32nd transaction since accepting an equity investment in December 2021 from Wealth Partners Capital Group (“WPCG”) and HGGC’s Aspire Holdings platform. The transaction closed on April 24, 2026 and increases Waverly’s assets under management to approximately $34.2 billion (as of 04.24.2026).
“Waverly continues to demonstrate its ability to acquire high-quality firms that share a dedication to growth and to strong client relationships,” said Nick Trepp, Partner, Head of Corporate Development at WPCG. “The addition of TruWealth establishes Waverly’s presence in Louisiana and continues the firm’s strategic expansion into new markets.”
About Waverly
Waverly Advisors, LLC (“Waverly”) is a fee-only federally registered investment adviser that serves the investment management and wealth planning needs of a diverse group of clients, including high-net-worth individuals and families, corporate retirement plans, trusts, endowments, and institutions. Waverly manages approximately $34.2 billion in assets (as of 04.24.2026) and offers collaborative investment, tax, estate, and financial planning services. Founded in 1999 in Birmingham, Alabama, the company has 50 offices across the U.S. and a team of over 440 professionals who hold many of the industry’s most prestigious credentials. For more information, please visit www.waverly-advisors.com.
About Wealth Partners Capital Group
Wealth Partners Capital Group (“WPCG”) is a financial services holding company, which invests in and partners with select leading wealth management firms. WPCG supports its partners’ growth by providing capital, organic growth opportunities and strategic M&A expertise, identifying and evaluating wealth advisory practices for its partners to acquire and integrate. For more information, please visit www.wealthpcg.com.
About HGGC
HGGC is a values-driven, partnership-focused private investment firm. The firm’s ecosystem of investors, operators, and professionals are united by the shared mission to develop leading enterprises and build long-term value together. HGGC invests in technology, business services, financial services and consumer enterprises. The firm is based in Palo Alto, CA and manages over $10 billion in assets under management (as of 12.31.2025). Since its inception in 2007, HGGC has completed more than 600 platform investments, add-on acquisitions, recapitalizations, and liquidity events with an aggregate transaction value of over $71 billion. HGGC makes investments in RIAs via its Aspire Holdings platform, which is targeting $300 million of total investment in the space. For more information, including a complete list of current and former investments, please visit www.hggc.com.
Disclosure
Waverly is an independent investment adviser registered under the Investment Advisers Act of 1940, as amended. Registration does not imply a certain level of skill or training. More information about Waverly, including investment strategies, fees, and objectives can be found in Waverly’s ADV Part 2A Brochure, which remains available upon request or by visiting Waverly’s website at https://waverly-advisors.com/adv-part-2a-brochure.
Contact:
Robyn Schubart for Waverly Advisors
Director of Marketing
Email: [[email protected]](mailto:[email protected])
Website: [www.waverly-advisors.com](http://www.waverly-advisors.com)
