Alex Cohen - Waverly Advisors

Principal – Capital Formation

Alexandra Cohen serves as Principal – Capital Formation at Promus Capital Management. Alex joined Promus under its prior ownership in 2025 and focuses on expanding investor partnerships, driving product strategy across investment platforms, and overseeing the firm’s marketing and brand development efforts.

Alex has a decade of investor relations and fundraising experience across private equity and other alternative asset classes. Prior to Promus, she was Director of Investor Relations at 7wire Ventures and Vice President of Investor Relations at Wind Point Partners. She began her career in KPMG’s Deal Advisory practice, conducting due diligence on private equity and strategic buy-side M&A transactions.

Alex earned her B.S. in Finance and Accounting from the Kelley School of Business at Indiana University and is a licensed CPA. She lives in Northbrook, Illinois, with her husband Omri and their two boys.

With the addition of the Promus Capital Management team, Waverly Advisors gains expanded knowledge in private equity and real estate opportunities. This expansion strengthens Waverly’s platform for ultra-high-net-worth families and institutions, while maintaining Promus’s core values of stewardship, integrity, and long-term relationship focus.

Areas of Expertise

The framework is organized into six primary pillars, each with detailed sub-specialties that advisors can select as self-identified areas of expertise.

Investment strategy & portfolio management

Comprehensive investment oversight across public and private markets.

Wealth Planning & Strategy

Holistic financial planning and multi-generational wealth stewardship.

Private Markets & Alternative Investments

Access to private equity, private credit, real estate, and real assets.

Family Enterprise & Business Advisory

Business transition, succession planning, and family governance.

Tax, Estate & Legacy Planning

Tax optimization, estate structuring, and multigenerational legacy design.

Specialized Clients Needs

Customized solutions for unique life events and complex situations

Serving with Purpose

A Culture of Connection

Waverly takes its name from a meadow of quaking aspen trees, an ecosystem where individual trees are connected by a shared root system. Since 1999, that idea has inspired our firm: strong relationships, shared values, and the belief that we are better together.

Comprehensive Wealth Management, Connected by Design

Like an aspen grove, every part of a client’s financial life is interconnected. As an independent Registered Investment Advisor (RIA), we bring together investment management, financial planning, tax strategy, trust and estate planning, and family office services to create coordinated solutions that simplify complexity and support long-term success.

A Culture Rooted in Service

Our culture of stewardship is guided by Integrity, Family, Grace, Team, Drive, Empathy, and Community. These values shape every client relationship, every decision, and every interaction. They are the foundation that keeps our people connected and ensures a consistent, high-touch experience across the firm.

The Difference Is Our People

While many firms offer financial advice, our greatest differentiator is our people. Waverly’s advisors, planners, investment professionals, tax specialists, and support teams work together to deliver thoughtful guidance and personalized solutions. It is this collaborative approach, and our commitment to serving clients with excellence and care, that transforms financial advice into lasting relationships.

Private Markets Beyond the Typical RIA

Waverly’s expanding private markets platform provides access to private equity, private credit, real estate, and real assets designed to enhance diversification and uncover differentiated return opportunities. With the addition of Promus Capital Management, we bring institutional-level manager access, due diligence, and investment expertise typically reserved for endowments and family offices, integrating these opportunities into a cohesive wealth strategy built for long-term success.

Learn More About Promus Capital Management

Additional Information

With the addition of our Promus team, Waverly Advisors gains expanded knowledge in private equity and real estate opportunities. This expansion strengthens Waverly’s platform for ultra-high-net-worth families and institutions, while maintaining Promus’ core values of stewardship, integrity, and long-term relationship focus.