Waverly Advisors
Partner, Wealth Advisor
CFA®, CPA, PFS™, CFP®

Brian Hershberger

Brian joined Waverly Advisors in March of 2023 as a Partner and Wealth Advisor.  He brings over 30 years of experience in financial planning, investment and tax advisory business. Before joining Waverly, Brian was President of Omni Wealth Advisors.  Brian is a Chartered Financial Analyst (CFA), Certified Public Accountant (CPA), Personal Financial Specialist and Certified Financial Planner (CFP) and has held numerous leadership positions with professional and non-profit organizations.

As a UF Gator Alumni, Brian lives in a house full of Georgia Bulldogs, with his wife, Karen and six children.  Running is his exercise of choice with two marathons under his belt.

Areas of Expertise

The framework is organized into six primary pillars, each with detailed sub-specialties that advisors can select as self-identified areas of expertise. 

Investment strategy & portfolio management

Comprehensive investment oversight across public and private markets.

Wealth Planning & Strategy

Holistic financial planning and multi-generational wealth stewardship.

Private Markets & Alternative Investments

Access to private equity, private credit, real estate, and real assets.

Family Enterprise & Business Advisory

Business transition, succession planning, and family governance.

Tax, Estate & Legacy Planning

Tax optimization, estate structuring, and multigenerational legacy design.

Specialized Clients Needs

Customized solutions for unique life events and complex situations

Serving with Purpose

A Culture of Connection

Waverly takes its name from a meadow of quaking aspen trees, an ecosystem where individual trees are connected by a shared root system. Since 1999, that idea has inspired our firm: strong relationships, shared values, and the belief that we are better together.

Comprehensive Wealth Management, Connected by Design

Like an aspen grove, every part of a client’s financial life is interconnected. As an independent Registered Investment Advisor (RIA), we bring together investment management, financial planning, tax strategy, trust and estate planning, and family office services to create coordinated solutions that simplify complexity and support long-term success.

A Culture Rooted in Service

Our culture of stewardship is guided by Integrity, Family, Grace, Team, Drive, Empathy, and Community. These values shape every client relationship, every decision, and every interaction. They are the foundation that keeps our people connected and ensures a consistent, high-touch experience across the firm.

The Difference Is Our People

While many firms offer financial advice, our greatest differentiator is our people. Waverly’s advisors, planners, investment professionals, tax specialists, and support teams work together to deliver thoughtful guidance and personalized solutions. It is this collaborative approach, and our commitment to serving clients with excellence and care, that transforms financial advice into lasting relationships.

Education

  • Bachelor of Science in Accounting, University of Florida
  • Master’s in Accounting, University of Florida

Professional Affiliations

  • CFA Institute
  • CFA Society of Atlanta

Community Involvement

  • Archdiocese of Atlanta School Advisory Board Member
  • Blessed Trinity Catholic High School – Finance Committee Member
  • St. Vincent DePaul Society

Ask Me About

  • Retirement Planning
  • Investment Management
  • Estate Review
  • Generational Wealth Planning