Waverly Advisors
Partner, Wealth Advisor
CPA, CFPยฎ

Doug McDaniel

Doug McDaniel joined Waverly Advisors in March of 2024 after the acquisition of EFP Advisors.ย  He serves as a Partner and Wealth Advisor of the firm. His investment career started in 1985 with Merrill Lynch. He serves individuals from a wide range of disciplines who appreciate guidance and counsel in their financial affairs. Doug enjoys the planning process in addition to the managing of client assets. He considers himself fortunate to be dealing in some cases with the 3rd generation of clients’ families.

He enjoys playing golf and is blessed with three children and eight grandchildren.

Areas of Expertise

The framework is organized intoย six primary pillars, each with detailed sub-specialties that advisors can select as self-identified areas of expertise.ย 

Investment strategy & portfolio management

Comprehensive investment oversight across public and private markets.

Wealth Planning & Strategy

Holistic financial planning and multi-generational wealth stewardship.

Private Markets & Alternative Investments

Access to private equity, private credit, real estate, and real assets.

Family Enterprise & Business Advisory

Business transition, succession planning, and family governance.

Tax, Estate & Legacy Planning

Tax optimization, estate structuring, and multigenerational legacy design.

Specialized Clients Needs

Customized solutions for unique life events and complex situations

Serving with Purpose

A Culture of Connection

Waverly takes its name from a meadow of quaking aspen trees, an ecosystem where individual trees are connected by a shared root system. Since 1999, that idea has inspired our firm: strong relationships, shared values, and the belief that we are better together.

Comprehensive Wealth Management, Connected by Design

Like an aspen grove, every part of a clientโ€™s financial life is interconnected. As an independent Registered Investment Advisor (RIA), we bring together investment management, financial planning, tax strategy, trust and estate planning, and family office services to create coordinated solutions that simplify complexity and support long-term success.

A Culture Rooted in Service

Our culture of stewardship is guided by Integrity, Family, Grace, Team, Drive, Empathy, and Community. These values shape every client relationship, every decision, and every interaction. They are the foundation that keeps our people connected and ensures a consistent, high-touch experience across the firm.

The Difference Is Our People

While many firms offer financial advice, our greatest differentiator is our people. Waverlyโ€™s advisors, planners, investment professionals, tax specialists, and support teams work together to deliver thoughtful guidance and personalized solutions. It is this collaborative approach, and our commitment to serving clients with excellence and care, that transforms financial advice into lasting relationships.

Education

  • BBA in Accounting
    Ole Miss, Jackson, MS

Community Involvement

  • Chairman – Young Business Leaders
  • Mississippi Center for Public Policy Board Member
  • First Presbyterian Church – Elder

Ask Me About

  • Retirement Planning
  • Investment Management
  • Charitable & Family Gifting
  • Estate Review