Waverly Advisors
Senior Finance Integration Manager

Jayne W. Goertz

Jayne W. Goertz joined Waverly Advisors in April of 2026 following the acquisition of TruWealth Advisors by Waverly Advisors, LLC. As a Senior Finance Integration Manager at Waverly, Jayne has over two decades of experience in Investment Management, Retirement Planning, Estate Review, Generational Wealth Planning, Charitable & Family Gifting and Employer Sponsored Retirement Plans. Jayne finds great fulfillment in assisting clients with developing their financial goals and working alongside them to achieve their objectives.

Jayne has developed a well-rounded knowledge of various aspects of the business, given her many roles over the years at TruWealth Advisors. She served as the Chief Financial Controller, Client Relationship Specialist, Human Resources, Billing Department, and Payroll to name just a few. She offers Waverly Advisors a wealth of knowledge and a client-first approach to every relationship. Jayne is dedicated and committed to delivering strategic guidance and long-term financial confidence for her clients. She enjoys helping individuals and families build, manage, and protect their financial futures.

Outside of her professional work, Jayne cherishes the moments spent with her husband, Rhett, and their four sons. Her greatest achievement is being a mother. She particularly enjoys family time in Bay St. Louis, MS, where they have owned a camp on the Jourdan River since 2005. Time well spent involves family, water sports, fishing, and all things outdoors.

Areas of Expertise

The framework is organized intoย six primary pillars, each with detailed sub-specialties that advisors can select as self-identified areas of expertise.ย 

Investment strategy & portfolio management

Comprehensive investment oversight across public and private markets.

Wealth Planning & Strategy

Holistic financial planning and multi-generational wealth stewardship.

Private Markets & Alternative Investments

Access to private equity, private credit, real estate, and real assets.

Family Enterprise & Business Advisory

Business transition, succession planning, and family governance.

Tax, Estate & Legacy Planning

Tax optimization, estate structuring, and multigenerational legacy design.

Specialized Clients Needs

Customized solutions for unique life events and complex situations

Serving with Purpose

A Culture of Connection

Waverly takes its name from a meadow of quaking aspen trees, an ecosystem where individual trees are connected by a shared root system. Since 1999, that idea has inspired our firm: strong relationships, shared values, and the belief that we are better together.

Comprehensive Wealth Management, Connected by Design

Like an aspen grove, every part of a clientโ€™s financial life is interconnected. As an independent Registered Investment Advisor (RIA), we bring together investment management, financial planning, tax strategy, trust and estate planning, and family office services to create coordinated solutions that simplify complexity and support long-term success.

A Culture Rooted in Service

Our culture of stewardship is guided by Integrity, Family, Grace, Team, Drive, Empathy, and Community. These values shape every client relationship, every decision, and every interaction. They are the foundation that keeps our people connected and ensures a consistent, high-touch experience across the firm.

The Difference Is Our People

While many firms offer financial advice, our greatest differentiator is our people. Waverlyโ€™s advisors, planners, investment professionals, tax specialists, and support teams work together to deliver thoughtful guidance and personalized solutions. It is this collaborative approach, and our commitment to serving clients with excellence and care, that transforms financial advice into lasting relationships.

Education

  • Loyola University New Orleans, Bachelor of Criminal Justice

Community Involvement

  • St. Charles Borromeo School, Momโ€™s Club
  • Little Red Church, Fair Chairperson
  • Brother Martin High School, Ladies of the Shield

Ask Me About:

  • Retirement readiness and income strategies
  • Protecting and growing family wealth
  • Navigating market changes with confidence
  • Balancing family life and financial goals
  • Saving for college
  • Qualified Charitable Giving
  • My boys and their current activities