Waverly Advisors
Senior Financial Planner
CPA, CFPยฎ

Jennifer Kendall

Jennifer Kendall joined Waverly Advisors in January of 2026 as a Senior Financial Planner. Jenniferโ€™s career began in tax accounting where she was responsible for the preparation and supervision of tax engagements for individuals and business entities. She then moved over to the wealth management industry where she spent 6 years advising individuals and families on how to create plans that help achieve their personal and financial goals. In her current role, she continues to create comprehensive financial plans for our clients while focusing on tax planning strategies.

She resides in Madison, AL and enjoys spending time with her husband and two children.

Specialization

Areas of Expertise

Retirement Planning & Income Strategies

Retirement income optimization, withdrawal strategies, and Social Security planning.

Tax Optimization & Mitigation

Year-round tax planning, projections, and strategy implementation.

Family Office Services

Comprehensive wealth management, concierge services, and family coordination.

Serving with Purpose

A Culture of Connection

Waverly takes its name from a meadow of quaking aspen trees, an ecosystem where individual trees are connected by a shared root system. Since 1999, that idea has inspired our firm: strong relationships, shared values, and the belief that we are better together.

Comprehensive Wealth Management, Connected by Design

Like an aspen grove, every part of a clientโ€™s financial life is interconnected. As an independent Registered Investment Advisor (RIA), we bring together investment management, financial planning, tax strategy, trust and estate planning, and family office services to create coordinated solutions that simplify complexity and support long-term success.

A Culture Rooted in Service

Our culture of stewardship is guided by Integrity, Family, Grace, Team, Drive, Empathy, and Community. These values shape every client relationship, every decision, and every interaction. They are the foundation that keeps our people connected and ensures a consistent, high-touch experience across the firm.

The Difference Is Our People

While many firms offer financial advice, our greatest differentiator is our people. Waverlyโ€™s advisors, planners, investment professionals, tax specialists, and support teams work together to deliver thoughtful guidance and personalized solutions. It is this collaborative approach, and our commitment to serving clients with excellence and care, that transforms financial advice into lasting relationships.

Education

  • Bachelor of Science in Business Administration โ€“ Accounting
    Auburn University, Auburn, AL
  • Master of Science in Business Administration โ€“ Accounting
    Auburn University, Auburn, AL

Professional Affiliations

  • Financial Planning Association of North AL Alabama Institute of Certified Public Accountants
  • Alabama Society of Certified Public Accountants

Ask Me About:

  • Why financial planning for the present and the future is so important
  • Tax and charitable giving planning strategies
  • My family