Justin Russell has been with Waverly Advisors since 2006 and serves as Partner, President, and CEO of the firm. Over nearly two decades, he has helped guide Waverly from a regional advisory practice into a nationally recognized wealth management firm, today encompassing over 500 team members, 50 offices, and more than $34 billion in assets under management as of 4.24.2026.
As the leader of Waverly’s executive team, Justin’s focus is both strategic and deeply personal. He is driven by a commitment to growing and developing high-performing teams, ensuring the long-term financial success of the business, and fostering a culture rooted in service and genuine care for every team member. His leadership philosophy is simple: lead with a servant’s heart, and the rest will follow.
Culture isn’t just an internal initiative, it’s a strategic advantage. He believes that the right culture attracts the right people, and that principle extends well beyond hiring. At Waverly, our culture acts more like a magnet and a filter when considering clients, team members, and potential partner firms. It draws in those who share Waverly’s values of integrity, service, and long-term commitment, and naturally filters out those who don’t. It’s this intentional approach to culture that has fueled the firm’s organic growth and cemented its reputation as a destination for top-tier talent and discerning clients alike.
Justin resides in Homewood, Alabama, with his wife and daughter.