Waverly Advisors
Wealth Advisor
CPA

Lisa Free

Lisa Free joined Waverly Advisors in July of 2026 following the acquisition of InVista Advisors by Waverly Advisors, LLC.

As a Wealth Advisor, Lisa brings nearly 40 years of experience in financial planning, investment management, corporate accounting, and financial reporting. She finds great fulfillment in helping clients develop their financial and estate planning goals and working alongside them to achieve their objectives.

Outside of work, Lisa cherishes spending time with her family and her five-pound Yorkie, Josie. She especially enjoys visiting Lake Martin in Alabama and attending Auburn basketball games. Lisa also enjoys playing Mahjong, running, and traveling.

Areas of Expertise

The framework is organized intoย six primary pillars, each with detailed sub-specialties that advisors can select as self-identified areas of expertise.ย 

Investment strategy & portfolio management

Comprehensive investment oversight across public and private markets.

Wealth Planning & Strategy

Holistic financial planning and multi-generational wealth stewardship.

Private Markets & Alternative Investments

Access to private equity, private credit, real estate, and real assets.

Family Enterprise & Business Advisory

Business transition, succession planning, and family governance.

Tax, Estate & Legacy Planning

Tax optimization, estate structuring, and multigenerational legacy design.

Specialized Clients Needs

Customized solutions for unique life events and complex situations

Serving with Purpose

A Culture of Connection

Waverly takes its name from a meadow of quaking aspen trees, an ecosystem where individual trees are connected by a shared root system. Since 1999, that idea has inspired our firm: strong relationships, shared values, and the belief that we are better together.

Comprehensive Wealth Management, Connected by Design

Like an aspen grove, every part of a clientโ€™s financial life is interconnected. As an independent Registered Investment Advisor (RIA), we bring together investment management, financial planning, tax strategy, trust and estate planning, and family office services to create coordinated solutions that simplify complexity and support long-term success.

A Culture Rooted in Service

Our culture of stewardship is guided by Integrity, Family, Grace, Team, Drive, Empathy, and Community. These values shape every client relationship, every decision, and every interaction. They are the foundation that keeps our people connected and ensures a consistent, high-touch experience across the firm.

The Difference Is Our People

While many firms offer financial advice, our greatest differentiator is our people. Waverlyโ€™s advisors, planners, investment professionals, tax specialists, and support teams work together to deliver thoughtful guidance and personalized solutions. It is this collaborative approach, and our commitment to serving clients with excellence and care, that transforms financial advice into lasting relationships.

Education

  • Florida State University, B.S. in Accounting

Professional Designation and Affiliations

  • Certified Public Accountant, State of Alabama
  • Alabama Society of CPAโ€™s
  • American Institute of CPAโ€™s

Community Involvement

  • Central Alabama Community Foundation, Chairperson of the Board
  • Embrace Alabama Kids, formerly the United Methodist Childrenโ€™s Home, former Advisory Board and Audit Committee member
  • First United Methodist Church, member

Ask me About:

  • Financial Planning
  • Tax Planning
  • Social Security benefits