Waverly Advisors
Marketing Assistant

Sheri Cotton

Sheri joined Waverly Advisors in January of 2024 after StrategIQ Financial Group was acquired by Waverly Advisors, LLC.ย  She serves as Marketing Assistant at Waverly. Sheri brings over 20+ years of client service experience in the private client/wealth management financial industry to Waverly. Sheri loves learning new things about clients and employees. It helps to better understand everyone’s unique situation and makes surprising and delighting them even more special. Sheri believes that putting a smile on a client’s face is so important, because you remembered something as little as they drink “regular PEPSI”.

Sheri spends most of her summer weekends supporting her husband as Crew Chief of Cotton Racing as he attempts to win another IHRA drag race. She maintains the fuel, tire pressure and safety of the team race car and the one and only Jerry Cotton, driving it. Sheri is a huge foodie who loves to cook and bake, and eat, at any time of day or night and then give it away to friends and family. She loves to play any kind of game, board games, dice games, card games. Any guess that she’s competitive?

And lastly, Sheri loves surrounding herself with her favorite little people and their parents on occasion.

Areas of Expertise

The framework is organized intoย six primary pillars, each with detailed sub-specialties that advisors can select as self-identified areas of expertise.ย 

Investment strategy & portfolio management

Comprehensive investment oversight across public and private markets.

Wealth Planning & Strategy

Holistic financial planning and multi-generational wealth stewardship.

Private Markets & Alternative Investments

Access to private equity, private credit, real estate, and real assets.

Family Enterprise & Business Advisory

Business transition, succession planning, and family governance.

Tax, Estate & Legacy Planning

Tax optimization, estate structuring, and multigenerational legacy design.

Specialized Clients Needs

Customized solutions for unique life events and complex situations

Serving with Purpose

A Culture of Connection

Waverly takes its name from a meadow of quaking aspen trees, an ecosystem where individual trees are connected by a shared root system. Since 1999, that idea has inspired our firm: strong relationships, shared values, and the belief that we are better together.

Comprehensive Wealth Management, Connected by Design

Like an aspen grove, every part of a clientโ€™s financial life is interconnected. As an independent Registered Investment Advisor (RIA), we bring together investment management, financial planning, tax strategy, trust and estate planning, and family office services to create coordinated solutions that simplify complexity and support long-term success.

A Culture Rooted in Service

Our culture of stewardship is guided by Integrity, Family, Grace, Team, Drive, Empathy, and Community. These values shape every client relationship, every decision, and every interaction. They are the foundation that keeps our people connected and ensures a consistent, high-touch experience across the firm.

The Difference Is Our People

While many firms offer financial advice, our greatest differentiator is our people. Waverlyโ€™s advisors, planners, investment professionals, tax specialists, and support teams work together to deliver thoughtful guidance and personalized solutions. It is this collaborative approach, and our commitment to serving clients with excellence and care, that transforms financial advice into lasting relationships.

Community Involvement

  • Epilepsy Foundation Volunteer

Ask Me About

  • Client Experience
  • Client Service
  • Business Development