In this video, Carson Eddy and Ben Logan break down how athletes can save on taxes and protect their income in today’s evolving NIL (Name, Image, Likeness) landscape.
As NIL opportunities continue to grow, athletes are no longer just competitors—they’re businesses. Carson and Ben explain why it’s critical for athletes to approach their earnings with a strategic plan, focusing on taxes, investments, and long-term financial security.
Presented by:
- Carson Eddy, CFP®, Financial Planner
- Ben Logan, CFP® , Partner, Wealth Advisor
In this conversation, they cover how athletes can build the right financial foundation by working with the right professionals and creating a plan tailored to their unique situation.
Key topics include:
- Why every NIL athlete should think like a business owner
- How to build a financial team (advisor + accountant)
- The difference between tax execution and financial strategy
- Ways to structure income for tax efficiency
- Protecting and growing income through smart planning
Whether you’re an athlete, parent, or advisor, this video provides a simple framework for navigating NIL income the right way.
To Reach Carson Eddy, CFP® Financial Planner
Email: [email protected]
Phone 205.314.6212
To Reach Ben Logan, CFP® Partner, Wealth Advisor
Email: [email protected]
Phone 770.790.3713
Video was recorded on Apr 1st, 2026
Music Credit:
Song: Olif — Be Yourself
Music provided by Vlog No Copyright Music.
Video Link: https://www.youtube.com/watch?v=mHqV1VCWrpo
