Waverly Advisors
Partner, Wealth Advisor
CFPยฎ

Ben Logan

Ben Logan is a Partner, Wealth Advisor at Waverly Advisors. He has been with the firm since the merger with BT Wealth Management in July 2022.ย  Ben focuses in two core areas, personal wealth management and corporate retirement plans.

Ben works with young and retiring executives, helping them through the full cycle of financial events such as business transactions, estate/wealth transfers, and retirement. His tax planning and estate strategies help minimize the tax burden of such events, preserving wealth for his clients, while hisย portfolio management and legacy planning strategies help him steward his clients’ assets in a way that aligns with their personal goals

Ben compliments his work on the private wealth side with advisement of corporate retirement plans. He works with small and middle market companies on 401k and Cash Balance Plans, helping these companies optimize the benefits to their owners and employees.

Ben is a Certified Financial Planner (CFPยฎ). In his spare time, he enjoys playing softball and other various recreational sports. He likes to spend his spring and summer supporting the Atlanta Braves and relaxing at Lake Burton. He dedicates his fall to UGA football and likes to finish off the year by running the Atlanta Thanksgiving Half Marathon.

Areas of Expertise

The framework is organized intoย six primary pillars, each with detailed sub-specialties that advisors can select as self-identified areas of expertise.ย 

Investment strategy & portfolio management

Comprehensive investment oversight across public and private markets.

Wealth Planning & Strategy

Holistic financial planning and multi-generational wealth stewardship.

Private Markets & Alternative Investments

Access to private equity, private credit, real estate, and real assets.

Family Enterprise & Business Advisory

Business transition, succession planning, and family governance.

Tax, Estate & Legacy Planning

Tax optimization, estate structuring, and multigenerational legacy design.

Specialized Clients Needs

Customized solutions for unique life events and complex situations

Serving with Purpose

A Culture of Connection

Waverly takes its name from a meadow of quaking aspen trees, an ecosystem where individual trees are connected by a shared root system. Since 1999, that idea has inspired our firm: strong relationships, shared values, and the belief that we are better together.

Comprehensive Wealth Management, Connected by Design

Like an aspen grove, every part of a clientโ€™s financial life is interconnected. As an independent Registered Investment Advisor (RIA), we bring together investment management, financial planning, tax strategy, trust and estate planning, and family office services to create coordinated solutions that simplify complexity and support long-term success.

A Culture Rooted in Service

Our culture of stewardship is guided by Integrity, Family, Grace, Team, Drive, Empathy, and Community. These values shape every client relationship, every decision, and every interaction. They are the foundation that keeps our people connected and ensures a consistent, high-touch experience across the firm.

The Difference Is Our People

While many firms offer financial advice, our greatest differentiator is our people. Waverlyโ€™s advisors, planners, investment professionals, tax specialists, and support teams work together to deliver thoughtful guidance and personalized solutions. It is this collaborative approach, and our commitment to serving clients with excellence and care, that transforms financial advice into lasting relationships.

Education

  • Bachelor of Science in Financial Planning
    University of Georgia, Athens, GA

Professional Affiliations

  • FPA- Financial Planning Association

Ask Me About

  • Business Transactions Planning
  • Retirement and Wealth Transfer/Estate Planning
  • Investment Management
  • 401k & Cash Balance Plans
  • Start-Up Corporate Retirement Plan Options