In this video, Carson Eddy and Ben Logan break down how athletes can save on taxes and protect their income in today’s evolving NIL (Name, Image, Likeness) landscape.
As NIL opportunities continue to grow, athletes are no longer just competitors—they’re businesses. Carson and Ben explain why it’s critical for athletes to approach their earnings with a strategic plan, focusing on taxes, investments, and long-term financial security.
Presented by:
Carson Eddy, CFP®, Financial Planner
Ben Logan, CFP® , Partner, Wealth Advisor
In this conversation, they cover how athletes can build the right financial foundation by working with the right professionals and creating a plan tailored to their unique situation.
Key topics include:
Why every NIL athlete should think like a business owner
How to build a financial team (advisor + accountant)
The difference between tax execution and financial strategy
Ways to structure income for tax efficiency
Protecting and growing income through smart planning
Whether you’re an athlete, parent, or advisor, this video provides a simple framework for navigating NIL income the right way.
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Waverly Advisors, LLC (“Waverly”) is an SEC-registered investment adviser. A copy of Waverly’s current written disclosure brochure and Form CRS (Customer Relationship Summary), discussing our advisory services and fees, remains available at https://waverly-advisors.com/. You should not assume that any information provided serves as the receipt of, or as a substitute for, personalized investment advice from Waverly Advisors, LLC (“Waverly”). This information should be used as a reference only. Talk to your Waverly advisor, or a professional advisor of your choosing, for guidance specific to your situation. Please note: The scope of the services to be provided depends upon the needs of the client and the terms of the engagement.
Carson Eddy has been with the firm since October of 2022. He serves as Financial Planner with Waverly Advisors. Shouldering a variety of responsibilities, Carson is responsible for the creation and delivery of comprehensive financial plans for high-net-worth individuals and families, as well as following through with clients on the implementation of the plans. Carson holds a Masters’ degree in Family Financial Planning and Counseling at the University of Alabama and has successfully completed the Certified Financial Planner exam.
Ben Logan is a Partner, Wealth Advisor at Waverly Advisors. He has been with the firm since the merger with BT Wealth Management in July 2022. Ben focuses in two core areas, personal wealth management and corporate retirement plans.
