Waverly Advisors
Partner, Regional Director
APMAยฎ, CRPCยฎ, CKAยฎ, CBDA

James Parrie

James Parrie joined Waverly Advisors in April 2026 after TruWealth Advisors was acquired by Waverly Advisors, LLC. As Partner, Regional Director he leads the firmโ€™s Louisiana region with a deep commitment to objective, fiduciary wealth management and life stewardship. With extensive experience in investment strategy, legacy planning, and business-owner wealth strategies, he helps both individuals and institutions build the clarity, confidence, and lasting legacy they strive to achieve.

As a seasoned financial professional and entrepreneur, Jim previously served as Chief Operating Officer, General Manager, and advisor at TruWealth Advisors in Metairie, Louisiana. He brings a rare blend of operational leadership, technical knowledge, and visionary thinking to Waverly. He is passionate about building high-trust teams and delivering advice that truly serves the client in fulfilling their lifeโ€™s purpose.

An active member of his local church, Jim enjoys mentoring emerging leaders, investing into faith-and-work initiatives such as homeless and substance recovery, and aiding helpless victims of human trafficking. He is passionate about working with others to use their talents and experiences to become the best version of themselves.

When not in the boardroom, Jim cherishes time with his wife Sheila and their canine children, Madison and Millie. He enjoys renovating homes and buildings, as he often says, โ€œbringing more beauty into the world.โ€ When asked about his mission in life, Jim says, โ€œMy aim in life is to support those pursuing higher life goals, protect and care for the innocent, and make the world a more beautiful place.โ€

Areas of Expertise

The framework is organized intoย six primary pillars, each with detailed sub-specialties that advisors can select as self-identified areas of expertise.ย 

Investment strategy & portfolio management

Comprehensive investment oversight across public and private markets.

Wealth Planning & Strategy

Holistic financial planning and multi-generational wealth stewardship.

Private Markets & Alternative Investments

Access to private equity, private credit, real estate, and real assets.

Family Enterprise & Business Advisory

Business transition, succession planning, and family governance.

Tax, Estate & Legacy Planning

Tax optimization, estate structuring, and multigenerational legacy design.

Specialized Clients Needs

Customized solutions for unique life events and complex situations

Serving with Purpose

A Culture of Connection

Waverly takes its name from a meadow of quaking aspen trees, an ecosystem where individual trees are connected by a shared root system. Since 1999, that idea has inspired our firm: strong relationships, shared values, and the belief that we are better together.

Comprehensive Wealth Management, Connected by Design

Like an aspen grove, every part of a clientโ€™s financial life is interconnected. As an independent Registered Investment Advisor (RIA), we bring together investment management, financial planning, tax strategy, trust and estate planning, and family office services to create coordinated solutions that simplify complexity and support long-term success.

A Culture Rooted in Service

Our culture of stewardship is guided by Integrity, Family, Grace, Team, Drive, Empathy, and Community. These values shape every client relationship, every decision, and every interaction. They are the foundation that keeps our people connected and ensures a consistent, high-touch experience across the firm.

The Difference Is Our People

While many firms offer financial advice, our greatest differentiator is our people. Waverlyโ€™s advisors, planners, investment professionals, tax specialists, and support teams work together to deliver thoughtful guidance and personalized solutions. It is this collaborative approach, and our commitment to serving clients with excellence and care, that transforms financial advice into lasting relationships.