Waverly Advisors

NIL Athletes: Save Early, Build Long-Term Wealth

In this video, Carson Eddy and Ben Logan break down how athletes can build financial purpose and save for the future through smart planning in todayโ€™s evolving NIL (Name, Image, Likeness) landscape. As NIL opportunities continue to grow, athletes are no longer just competitorsโ€”theyโ€™re businesses. Carson and Ben explain why itโ€™s critical for athletes to approach their earnings with a strategic plan, focusing on savings schedules, tax strategies, and long-term financial security.

Presented By

Carson Eddy, CFPยฎ | Financial Planner
Ben Logan, CFPยฎ | Partner, Wealth Advisor

In this conversation, they cover how athletes can build the right financial foundation by prioritizing savings, leveraging compounding wealth, and using tax-efficient structures tailored to their unique situation.

Key Topics

  • Why every NIL athlete should think like a business owner
  • The โ€œsave first, spend whatโ€™s leftโ€ approach to building wealth
  • How compounding wealth puts your money to work for you
  • The difference between tax-free and tax-deferred growth strategies
  • How to avoid tax drag and maximize savings efficiency
  • Why saving in your 20s and 30s matters more than waiting until later

Whether youโ€™re an athlete, parent, or advisor, this video provides a simple framework for building financial purpose and managing NIL income the right way.

Contact Information

Carson Eddy, CFPยฎ | Financial Planner

Email: [email protected]
Phone: 205.314.6212

Ben Logan, CFPยฎ | Partner, Wealth Advisor

Email: [email protected]
Phone: 770.790.3713

Video Details

Video was recorded on Apr 1st, 2026

Music Credit

Song: Olif โ€” Be Yourself
Music provided by Vlog No Copyright Music.
Video Link: https://www.youtube.com/watch?v=mHqV1VCWrpo

IMPORTANT DISCLOSURES

The information presented in this document is for general informational and educational purposes and is not specific to any individualโ€™s personal circumstances. Nothing in this document constitutes, or shall be relied upon as, investment, legal, or tax advice to any person. The information in this document is provided effective as of the date of its publication, does not necessarily reflect the most current status or development, and is subject to revision at any time. Investing involves risk, and past performance does not necessarily predict future results. None of Waverly, or any of its officers, members, or affiliates, in any way warrant or guarantee the success of any action that anyone may take in reliance on any statements or recommendations in this document.

Waverly Advisors, LLC (โ€œWaverlyโ€) is an independent investment adviser registered under the Investment Advisers Act of 1940, as amended. Registration does not imply a certain level of skill or training. More information about Waverly, including investment strategies, fees and objectives can be found in Waverlyโ€™s ADV Part 2A Brochure and Form CRS (Customer Relationship Summary), available at https://waverly-advisors.com/.

You should not assume that any information provided serves as the receipt of, or as a substitute for, personalized investment advice from Waverly. This information should be used as a reference only.

Investment advisory services are offered by Waverly Advisors, LLC, an investment adviser registered with the Securities and Exchange Commission.
ยฉ 2026 Waverly Advisors, LLC. All rights reserved.

For more information, please see our other important disclosures: Disclosure – Waverly Advisors (https://waverly-advisors.com/disclosure/)

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      Robyn Schubart
      MEET THE AUTHOR
      Director of Marketing

      Robyn joined Waverly Advisors in October of 2022 and serves as Director of Marketing. She is responsible for the generation, coordination and implementation of all marketing related duties. Her goal is two-fold; 1. To enhance the brand of Waverly and the firm in general as a market leader, and 2. To delight Waverly clients, while supporting advisor specific needs.