NIL Athletes: Save Early, Build Long-Term Wealth
In this video, Carson Eddy and Ben Logan break down how athletes can build financial purpose and save for the future through smart planning in today’s evolving NIL (Name, Image, Likeness) landscape. As NIL opportunities continue to grow, athletes are no longer just competitors—they’re businesses. Carson and Ben explain why it’s critical for athletes to approach their earnings with a strategic plan, focusing on savings schedules, tax strategies, and long-term financial security.
Presented by:
Carson Eddy, CFP® | Financial Planner
Ben Logan, CFP® | Partner, Wealth Advisor
In this conversation, they cover how athletes can build the right financial foundation by prioritizing savings, leveraging compounding wealth, and using tax-efficient structures tailored to their unique situation.
Key topics include:
- Why every NIL athlete should think like a business owner
- The “save first, spend what’s left” approach to building wealth
- How compounding wealth puts your money to work for you
- The difference between tax-free and tax-deferred growth strategies
- How to avoid tax drag and maximize savings efficiency
- Why saving in your 20s and 30s matters more than waiting until later
Whether you’re an athlete, parent, or advisor, this video provides a simple framework for building financial purpose and managing NIL income the right way.
To Reach Carson Eddy, CFP® | Financial Planner
Email: [email protected]
Phone 205.314.6212
To Reach Ben Logan, CFP® | Partner, Wealth Advisor
Email: [email protected]
Phone 770.790.3713
Video was recorded on Apr 1st, 2026
Music Credit:
Song: Olif — Be Yourself
Music provided by Vlog No Copyright Music.
Video Link: https://www.youtube.com/watch?v=mHqV1VCWrpo