In this video, Carson Eddy and Ben Logan break down how athletes can build financial purpose and save for the future through smart planning in todayโs evolving NIL (Name, Image, Likeness) landscape. As NIL opportunities continue to grow, athletes are no longer just competitorsโtheyโre businesses. Carson and Ben explain why itโs critical for athletes to approach their earnings with a strategic plan, focusing on savings schedules, tax strategies, and long-term financial security.
Presented By
Carson Eddy, CFPยฎ | Financial Planner
Ben Logan, CFPยฎ | Partner, Wealth Advisor
In this conversation, they cover how athletes can build the right financial foundation by prioritizing savings, leveraging compounding wealth, and using tax-efficient structures tailored to their unique situation.
Key Topics
- Why every NIL athlete should think like a business owner
- The โsave first, spend whatโs leftโ approach to building wealth
- How compounding wealth puts your money to work for you
- The difference between tax-free and tax-deferred growth strategies
- How to avoid tax drag and maximize savings efficiency
- Why saving in your 20s and 30s matters more than waiting until later
Whether youโre an athlete, parent, or advisor, this video provides a simple framework for building financial purpose and managing NIL income the right way.
Contact Information
Carson Eddy, CFPยฎ | Financial Planner
Email: [email protected]
Phone: 205.314.6212
Ben Logan, CFPยฎ | Partner, Wealth Advisor
Email: [email protected]
Phone: 770.790.3713
Video Details
Video was recorded on Apr 1st, 2026
Music Credit
Song: Olif โ Be Yourself
Music provided by Vlog No Copyright Music.
Video Link: https://www.youtube.com/watch?v=mHqV1VCWrpo
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